Valentine’s Campaign for Rivers Fitness
February 2023
Case Study
As part of my role with Rivers Fitness, I managed a Valentine’s Day promotional campaign, designed to increase footfall and expand our community of active members.
Working with a limited budget typical of small, community-focused organisations like Rivers Fitness, I developed and implemented a targeted campaign that generated engagement metrics, drawing in new visitors and strengthening bonds with our existing members.
Strategy & Execution
To build excitement and encourage engagement, I launched a series of teaser posts, Stories, and Reels across social media, each made to create a buzz around our Valentine’s promotion and tap into the season’s theme of connection and inclusivity. These posts were tailored to our target audience, while also inviting members to share their leisure centre experience with family and friends.
I also designed and developed a dedicated landing page on Rivers Fitness' website, ensuring a seamless user experience for visitors interested in the Valentine’s offer. Website pop-ups greeted new visitors, further boosting awareness of the campaign.
Results
With a carefully structured follow-up email campaign, I also re-engaged those who participated in the promotion, encouraging them to consider full memberships. This follow-up reinforced Rivers Fitness’ commitment to encouraging an inclusive, supportive community while providing added value to new and returning visitors.
Through a targeted approach across Meta’s advertising platforms, the campaign achieved notable reach and engagement.
Facebook Reach: Approximately 2.4K, demonstrating strong interest and engagement within our local community.
Messenger Reach: Just over 1K, allowing for a direct touchpoint with potential members.
Instagram Reach: Around 400, ensuring broader visibility across different channels.
Paid Ads Performance: Meta ads reached 337 accounts and garnered 363 impressions, which reflects a successful outreach effort given our brand’s focused demographic.
With 76% of our campaign’s audience identifying as women, these figures highlight the campaign’s resonance with part of our core demographic. While Rivers Fitness may be a small organisation, this campaign underscored the power of strategic, targeted marketing to drive meaningful engagement and support our goals of growing membership and strengthening community impact.
This case study highlights the thoughtful planning, execution, and analytics-driven approach I bring to every project, ensuring measurable results and a strong connection with the target audience.
At Sage & Pixel, I’m dedicated to helping other small organisations unlock the potential of seasonal campaigns, grow their customer base, and build lasting community connections.
